In times of strife, it s the power of voices in protest and in song and visual creation that band us together and empower us to grow. Throughout history s many political movements, artists have played an integral role in capturing the moment, inspiring emotions, and shifting the narrative to achieve.
Vans partners with creatives to produce different arts
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Shoe retail company and streetwear brand, Vans, has partnered with creatives for their new campaign, “These Projects Are Ads for Creativity”.
The project is a new artist-first brand campaign that showcases creativity in its purest form.
Artists were tasked with drawings, sculptures, music videos, custom shoes, digital animations and much more.
Some of the artists who are part of this campaign are San Francisco-based Rewina Beshue, who produced colourful paintings that explore themes of time, space and reality, and Annabell Lee with her vibrant painted pillows that mirrors her bold personality.
Vans, the global icon of creative expression, presents “
These Projects Are Ads for Creativity”, an artist-first brand campaign that showcases creativity in its purest form by enabling Vans’ family of creatives to go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more.
In celebration of International Women’s Month, Vans goes beyond creating a conventional ad campaign and instead, has committed traditional ad resources to empower five women-identifying creatives, fueling their DIY spirit of making art that’s truly their own.
“
These Projects Are Ads for Creativity” enables creativity and expression by showcasing the unique craftsmanship of art, objects and ephemera, artfully designed by a talented roster of independent artists from around the world. Featured in the campaign is a diverse community of women, whose creative ambitions are proof points of empowerment and equity in the creative space. Since the COVID