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Control. i think a lot of it, with anything in business, i feel like it totally got oversaturated for a minute there reporter: kyle with blt kitchens in arizona says his ghost kitchens provide the space for a business to test out a menu without the cost of investing in a full-blown restaurant, becoming a virtual presence instead and they re able to roll out a concept or several concepts, usually most of them are doing multiple concepts, so, for example, one person or two people might be cooking five different restaurants on the uber eats and doordash kind of platforms. reporter: since 2021, the number of virtual restaurants listed on uber eats has quadrupled in the u.s. and canada. in nashville, 31% of restaurant listings were for virtual restaurants. consumers are choosing platforms before they choose restaurants, so, if you don t exist in all the relevant places where consumers are searching, you might as well not exist. reporter: but with
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