Apr 16th 2021, 12:38
The Malta Tourism Authority has created an agent training course to help boost bookings to the island from the over-50s market.
The course features four lessons – Introduction; Where to stay; Dining out; and Venture out and about – and tools such as an events calendar which can be shared with customers.
Natalie Swinburne, trade marketing manager, UK and Ireland, said the course was created to instil confidence in the over-50s market to plan and book trips to Malta.
She said: “The pandemic has changed the travel landscape, and even the savviest silver traveller may be more apprehensive when it comes to planning a trip, so the advice and reassurance that a travel agent can bring is vital.