Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their f
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Business Model was not sell products but to sell ideas, lifestyle says of belonging and that they could then extend into kind of selff closed granted cocoons. The sor
What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for the first time were declaring that their Business Model was not sell products, but ideas, a lifestyle, a sense of belonging that they could then extend into kind of self enclosed branded cocoons and sort of sell everything along as it was branded with this logo. Nike was really the first one to do this. They didnt ever owned their factories and this the main thing i learned when researching no logo was that there was a relationship between this aggressive the marketing, it was constantly sort of
Palace emphatically denies the duke of york had any sexual contact with her. A court hears details of the final moments ofjodie chesneys life. She was stabbed in london. Four people are accused of her mother. The Rugby World Cup gets off a flying start with a win for the nation, japan. A flying start with a win for the nation, japan. And a news watch, reporting ben stokes distress over newspaper story about his family without telling the audience what that story said. Join us tonight at 7 45 p m. Here are bbc news. Good evening and welcome to bbc news. Millions of people, including many children have been taking part in demonstrations around the world. Demanding tougher action on Climate Change. Huge crowds gathered in cities and more than 150 countries calling for governments and businesses to do more to save the planet. The teenage activist greta who purchase a loan out of this British Parliament last year is tonight leading a march in new york. 0ur correspondent, sarah campbell, has
Oil slides into a bear market as trade tensions add to slowing demand. Brenda cost 20 since its april high. Cost 20 since its april high. Shery stocks rebounding. Treasuries paring back some of the earlier sturges we saw this week not to mention the dollar surges we saw this week, not to mention the dollar. We had brent falling more than 20 since its april the and sliding into a bear market. This despite the fact that we are seeing eight consecutive weeks of your talk piles declining u. S. Stockpiles declining. 1. 4 . Sdaq gained lets futures at the moment under a little bit of pressure, down. 1 . Lets see how things are shaping up in the asian markets as we have a few centralBank Decisions. Sophie it could be a mixed start for the asian stocks after a fiveday loss with several major market threatening to join the kospi, writing our yeartodate gains. Wiping out yeartodate gains. Check out tv stocks, jumping 1 one hour into cash trade. 10year gilts hovering around 10 . The aussie dollar