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The twin saga of Reddit and Gamestop dominated headlines at the beginning of the year.  Reddit and the Wall Street Bets community gained wider fame as a result of the attention, introducing both to new audiences. More and more investment firms such as Fidelity and Vanguard are using the platform to run ‘Ask Me Anything’ (AMA) forums – a question and answer interactive forum hosted on the subreddit (a community) r/IAmA – to directly engage with audiences and investors. These AMA sessions can be cross-promoted to other relevant subreddit communities to drum up interest. Reddit was launched in 2005 – it’s older than Twitter – and currently has 430 million monthly active users and over 100,000 active communities. While you might say ‘we’re a B2B business, we aren’t targeting individuals and consumers’, there is literally a subreddit community for everything. 

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