And Another New Chicken Sandwich Hits Amarillo
KFC
The sandwich was tested around the country for a year and rolled out at all 4000 KFC locations in the United States. The new KFC Chicken Sandwich is expected to “delight” the most discerning of chicken sandwich connoisseurs in every way, with a quarter-pound, all-white meat, double-breaded, Extra Crispy chicken breast filet, to its freshly-toasted buttery brioche bun, crispier, thicker pickles, and the perfect amount of the Colonel’s real mayo or spicy sauce. Each sandwich is made when ordered, so it is served piping hot every time.
“We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner,” said Andrea Zahumensky, chief marketing officer, KFC U.S. “Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win.”
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