Coca-Cola: partnerships enabling lasting change for women entrepreneurs bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.
Published April 13, 2021, 8:00 AM
Breaking glass ceilings is the goal of many women, especially those who wish to become financially self-reliant in order to support their families, particularly those from the lower income segments of society. But the reality is that life for them is hardly easy. With myriad challenges and hindrances that stand as stumbling blocks to their growth and success such as unconscious gender biases, lack of access to needed seed capital, or even basic entrepreneurial skills and the necessary know-how to properly start and run a thriving business, concrete measures that address these need to be done.
Women taking the Lead
Micro-retailers share stories of hope from the Coca-Cola ReSTART program.
FINANCIAL deficits hit the smallest enterprises the most” notes the United States Agency for International Development (USAid) in its recent report. “Economic losses have a ripple effect that magnifies and multiplies the challenges, especially for microenterprises.” And it is sari-sari (variety) store owners such as Corazon Caballero who experienced these difficulties first hand.
“Malaki po kasi talaga yung epekto kasi humina ang sales po nung nag-lockdown,” Caballero says.
Through its 108 years in the country and across numerous volatile economic cycles, one company that has a pulse on the needs of micro-retailers not only as pillars of their value chain but for their significant contribution to economy at large: 88.4 percent of micro, small and medium enterprises (MSMEs) are sari-sari stores for example is Coca-Cola. Going beyond providing refreshment through their well-loved beverages, the C
Coca-Cola will continue to serve Filipinos and give hope even in the most unprecedented times
Fear. Disruption. Uncertainty. These perhaps best sum-up the feelings felt by all Filipinos this 2020 in light of the COVID-19 pandemic. While some sectors were somehow able to weather the resulting storm slightly better than the rest, it is the most vulnerable who truly bore the biggest brunt and suffered the most.
In the midst of the uncertainties of the present and the future, one thing was certain for Coca-Cola, that the only way to bounce back from this hurdle is to look after, and be there for each other. That exactly is what the Company focused on throughout 2020– going beyond the challenges and ensuring the Company’s presence in people’s lives, especially those largely impacted by this crisis. And this purpose somehow defined a refreshing picture of success for a challenging year.
A brighter, more hopeful Christmas with Coca-Cola inquirer.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inquirer.net Daily Mail and Mail on Sunday newspapers.