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Transcripts for CNN CNN Newsroom With Fredricka Whitfield 20240604 20:17:00

of the one thing that you have going for you over anything else which is over a decade worth of brand familiarity seems so short sighted to me. so what are the differences that elon musk is doing different from facebook with meta and google and outlook. is it a similar path? no, not a similar path. alphabet restructured and those u using google products don t even know they re under a group named meta. even though it came at a time of regulatory scrutiny, these types of rebrands came with new restructurings meaning they were

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Transcripts for BBCNEWS BBC News 20240604 11:22:00

and quite often lots of people when things aren t going so well look to a rebrand to kind of change things because you can leave that past behind you and you can have a bright future, so to speak. and so in this case here, i also think that elon has probably got some aspirations to bring it closer to the other brands that he owns, like spacex and tesla. and i think he s probably got some plans to add some new functionality and features. and so i think in this case, he s probably reading between the lines thinking, i can leave old twitter behind and create something new here with this new x moniker, which he seems to have announced to the world recently. so a fresh start might be on the cards. do you have any other examples where a company radically changed their logo and it worked out for them? or maybe they radically changed their logo and they kind of grew to regret it? well, there s lots of cases and examples of success. i think most rebrands go through and do well. i think when

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