Plant-based meat alternatives are surging from veggie burgers and soy sausages to high-tech and lab-grown substitutes for beef, chicken and seafood. Yet, there’s another trend brewing that’s all about less meat, not meatless. Say hello to hybrid foods.
Meat and vegetables are joining forces in this fast-growing category of hybrid products appealing to flexitarians, or part-time vegetarians. After all, most people are trying to reduce meat, not eliminate it entirely. About 36% of Americans identify as a flexitarian, compared to 3% who follow a vegan diet, according to a national consumer survey published by Packaged Facts.
The popularity of the flexitarian diet which scored a No. 2 spot for best overall diet from U.S. News & World Report Best Diets represents a mindset of moderation, instead of a regimented all-or-nothing approach.
Demand for organically grown food and vegetables has increased since the coronavirus struck in Nigeria.
For Daniel Odi, CEO of The Real Farms, the company s goal is to provide real value and healthy organic food to its customers.
“The Real Farms supermarket is for people who are health conscious because what we eat determines our health”, said Odi.
Fruits and vegetable smoothies or hot salty snacks, all products are made from fresh locally produced produce. According to a supermarket employee, they receive about 150 orders a day.
“I can t say that the business has been profitable so far, but there is an incubation period. Our plan is to succeed in providing healthy food for Nigerians, and in doing so we should be able to earn some money to take care of this place and also take care of our investment”, Odi added.