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Zenith appoints Ramsai Panchapakesan as National Buying Head
Zenith India has appointed Ramsai Panchapakesan as the National Buying Head. He is skilled in Advertising Sales, Advertising, Integrated Marketing, Sales, and Media Buying. Strong entrepreneurship professional with a Master s degree focused in Public Administration from Annamalai University. Before joining Zenith, he was an Agency Trading Lead at m/SIX. He has also operated as Principal Partner â The Exchange Lead (North & East) at Mindshare. Prior to that he was with ETV Network and TV Today.
Telcos look beyond mobile services, up digital game, say analysts
Telcos are looking to offer digital solutions to ensure customer stickiness. (Photo: iStock)
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NEW DELHI: India’s telecom operators are looking beyond traditional connectivity services and strategising to provide complete digital solutions to their subscribers, either by building in-house technologies or partnering with other players, to ensure stickiness.
Analysts said digital solutions could be collaborations, much like the strategies adopted by Bharti Airtel Ltd and Vodafone Idea Ltd’s (Vi) strategies. Another way could be acquisition of stake in over-the-top (OTT) video streaming platforms and broadcasters, much like Reliance Jio Infocomm Ltd s move.
Zenith India has announced the appointment of Ramsai Panchapakesan as national buying head. Panchapakesan will be in charge of the company’s media operations, working within Publicis Media’s investment practice, PMX. Jai Lala, COO, Zenith India, said, “We are continuously strengthening the media buying vertical at Zenith and with the on-boarding of Ramsai Panchapakesan we are confident of reaching our evolving objectives. He has been a steady force behind establishing the business process in sales and buying functions across his clients in the industry. His work experience and solutions-oriented approach will add great value to our organisation.” Panchapakesan said, “I am excited to be a part of Zenith and I look forward to the new role. With my core expertise and skillsets, I look onward to bring significant value to the company.”
IIFL Finance to raise up to ₹1,000 crore through NCDs
According to IIFL Finance, this rate of 10.03% will be locked in for 87 months and is thus provide an advantage against interest rate fluctuations in future.Premium
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Mumbai: Non-bank lender IIFL Finance on Friday said it will open a public issue of bonds on 3 March 2021, to raise up to ₹1,000 crore, to fund business growth and bolster its capital position.
The Fairfax and CDC Group backed IIFL Finance will issue unsecured redeemable non-convertible debentures (NCDs), aggregating to ₹100 crore, with a green-shoe option to retain over-subscription up to ₹900 crore, the lender said in a statement. The bonds offer up to 10.03% yield for a tenor of 87 months and the issue has been rated AA by Crisil and AA+ by Brickwork.