The hiring comes at a time when Viacom18 is focused on making Colors the top Hindi GEC in the nation. Jain will effectively be Viacom18 CEO for TV business and digital-regional content Kevin Vaz s deputy in the Viacom18 hierarchy.
WonderLend Hubs said that it will utilise the funds for scaling up business, expanding the team and enhancing platform and delivery capabilities in India and overseas market.
Hindi is believed to have originated from Sanskrit which is known to be 700-years-old. Tamil is an independent language that is older than Sanskrit by nearly a millennium, around 6 to 7 thousand years old. So, North's imposition of Hindi in Tamil Nadu is an attempt to establish the superiority of Hindi (Sanskrit) over Tamil, one of the oldest existing languages.