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The Drinks Business
17 December 2020 By Phoebe French
Moët Hennessy has acquired a minority stake in Vermont-based farm-to-bottle rye whiskey brand Whistlepig as part of a new distribution partnership between the companies.
As part of the deal, Moët Hennessy will help Whistlepig expand into other international markets after its successful experience in the UK.
The arrangement will not affect the whiskey’s distribution partnerships in North America, but will instead focus on other overseas markets.
In a statement, the distiller said it had been actively exploring expansion for the past year, and that Moët Hennessy would “accelerate its efforts”.
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