As 2024 begins to unfold, Accor is continuing to meticulously expand the brands within its Luxury & Lifestyle division to meet the world’s accelerating demand for high-end and culturally relevant travel experiences. With estimates showing global luxury travel spend will reach $2.32 trillion by 2030, Accor is perfectly positioned with a portfolio of 370+ luxury hotels and 150+ lifestyle hotels worldwide as well as a robust development pipeline. Accor will open another 100 luxury and lifestyle hotels over the next two years, with expectations of at least 50 new luxury and lifestyle project signings per year.
From a storied Whitehall building reborn as one of London’s most opulent places to stay to sibling properties opening in Norfolk and Surrey, these are the coolest new hotels for a winter stay, says hotel expert Ianthe Butt