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Strongbow introduces fruit-driven lower-calorie cider

Cider brand Strongbow has introduced a fruity lower-calorie cider in a slimline can. The Heineken-owned cider label has launched Strongbow Ultra Dark

Heineken seeks younger cider drinkers with low-calorie Strongbow Ultra Dark Fruit launch

Heineken Introduces Lower Calorie Cider

Big night in: We're not going out

New drinks launches 7 May

More pours: which new products have launched in the past week? The latest batch of new on-trade launches includes more pours from Old Mout and Brothers, as well as a new cider brand launch from Heineken. Signature Brew creates Good Vibrations North London-based beer maker Signature Brew has revealed 5.2% ABV Good Vibrations – a hazy, golden New England Pale Ale containing stone fruit and vanilla notes. The release coincides with the brewer reopening the doors to its Blackhorse Road Brewer’s Bar, Haggerston Taproom and Walthamstow burger and beer bar, the Collab. Brothers Cider releases Toffee Apple alcohol-free Brothers Cider has unveiled the latest addition to its range of unique ciders with the launch of Toffee Apple Alcohol Free. The new variant is 0% ABV as well as gluten free and vegan friendly.