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The Conversation Business: 8 Pittsburgh Podcasts Worth a Listen
We talk to the stars of Pittsburgh podcasts to find out what drives them. Whether you re interested in beer, wellness, music or the paranormal, there is a podcast for you.
March 10, 2021
For a format that often sounds like a casual conversation, podcasting can take an awful lot of work.
The barrier for entry is low in terms of equipment and technical know-how. While it’s better to buy some microphones and get a decent audio setup, you can do it with a smartphone and simple audio editing programming or, lately, over Zoom or Skype. The path between an idea and a first episode is short, if you’re motivated.
Amplitude of audience
Based on your business goals, does your audience need to be big? If you want 50 million people to see your name by Monday, take out a Super Bowl ad and hope the big game is this Sunday. But if you want to persuade legislators to support your stance on the state’s casino gambling laws, you don’t necessarily need to engage an influence partner with two million followers. You need an influential person followed by a few dozen state representatives and senators.
Altitude of audience
Think about this in terms of geography. If you need to influence employees inside your company, that Instagrammer with 250,000 followers probably isn’t your best choice, even if they post content your employees dig. John Chamberlin and Rachael Rennebeck of YaJagoff!, a blog, podcast and website focused on Pittsburgh, are great influence prospects with 50,000-plus followers, but they’re not useful if you own a single-location business in Birmingham, Alabama.
The “Valentine Tardy YaJagoff! Party” is a virtual game show for a good cause.
February 18, 2021
“PITTSBURGH TODAY LIVE” CO-HOSTS HEATHER ABRAHAM AND DAVID HIGHFIELD AT A PREVIOUS GAME NIGHT
Missing game night? This Saturday, you can sit in on a few rounds of fun featuring some Pittsburgh all-stars for a good cause.
The third annual “Valentine Tardy YaJagoff! Party” pits notable ’Burghers against one another in games such as Pittsburgh trivia, “Name That Tune” and a game show-style “Who Knows Who The Best” competition. The event, which will be held virtually this year on the YaJagoff! Facebook page, will benefit a charity of the winner’s choosing.