Queensland Music Festival taps Bigfish for a rebrand and its first ever TVC
April 15, 2021 8:30
Queensland Music Festival is exploring new territory in 2021, turning to Brisbane creative agency Bigfish to help create an advertising campaign for its new Queensland Music Trails (QMT).
In a first for the festival, it has released a TVC sport starring Aussie larrikin/actor Aaron Gocs, with the campaign not only promoting the festival and associated music trails, but also to encourage Aussies to travel around Queensland.
QMF CEO Joel Edmunson tells Mumbrella that the move was deliberately to create “market differentiation”.
“We’re trying to establish a brand that says something about Queensland that transcends any one event.
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