History is happening right now. And while the classic public relations guidance is to wait, Aaron Kwittken, founder of KWT Global, says brands should do the opposite at this moment.
Can you recall a negative piece of news you’ve recently read? What about something positive? Chances are, the former will spring to mind more quickly. Why? Because statistics show that approximately 90% of all media news is negative, and headlines with bad news are 30% more effective at catching people’s attention. What, then, can we do to protect our mental health, when consuming the media is part of our job? Rebecca Tee, senior digital PR specialist at Impression, shares her thoughts.
History is happening right now. And while the classic public relations guidance is to wait, Aaron Kwittken, founder of KWT Global, says brands should do the opposite at this moment.
The ever-changing media landscape and market due to Covid-19 has required the industry to continually adapt, especially with regard to to links. Beth Nunnington, PR director at Journey Further, explains why this is happening and how to work around it.