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Share this article Share this article WASHINGTON, Jan. 14, 2021 /PRNewswire/ The National Association of Broadcasters (NAB), the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) today announced the launch of an online toolkit to help local journalists craft COVID-19 vaccine education messages that best resonate with their audiences. The toolkit is designed to provide journalists with information and resources to create news reports, public service announcements and other messages related to vaccine safety, effectiveness and distribution. The toolkit provides in-depth insights into exclusive nationwide research regarding Americans attitudes towards the vaccines, what information the public is seeking about the vaccine and the potential effectiveness of various vaccine education messages. The research, sponsored by NAB and RJI, found a strong majority of Americans are eager for a COVID-19 vaccine and interested in news covera

United statesStevenc andersonGordon smithRandy pichtMissouri school of journalismDonaldw reynolds journalism instituteReynolds journalism instituteNational association of chain drug storesPublic affairs michelle lehmanKaiser family foundationNational association of broadcastersNational associationJournalism instituteChain drug storesAfrican americanVice president