Unleashing Productivity: The Power of S&M in the Workplace – ictsd org ictsd.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ictsd.org Daily Mail and Mail on Sunday newspapers.
This research investigates the extent to which sponsorships can be utilised to foster trust and reduce barriers to adopting new technologies. Using Crypto.com's sponsorship of the 2022 FIFA World Cup as the context, this mixed-methods study utilises innovation resistance theory (IRT) and trust transfer theory (TTT) to investigate the extent to which such a sponsorship can increase trust and reduce barriers in innovative technologies such as cryptoassets, while also filling a research gap concerning consumer resistance to innovations in digital financial products and services. The findings of study 1, using a survey (n = 1081), and study 2 using interviews (n = 24) reveal that a positive image of sponsorship significantly influences favourability and interest, and trust of the product of the sponsor which subsequently reduces psychological barriers to adoption. Integrating the theoretical viewpoints of IRT and TTT, this study enhances our conceptual understanding regarding the psyc
This blog is a biweekly feature highlighting recent working papers from around the World Bank Group. It introduces six papers published from April 16 to April 30 on various topics, including gender, transportation, flooding and migration.
Cloud Billing Market Will Hit Big Revenues In Future | AWS, IBM, Aria Systems sandiegosun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sandiegosun.com Daily Mail and Mail on Sunday newspapers.