Jay Badiani, IBM
Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of
CMO Talks, a podcast series on marketing challenges, he focused on his mission, as Chief Marketing Officer for IBM Canada, to set a new normal for customers and partners in a hybrid cloud world.
After providing a brief outline of how the office of the CMO operates, Badiani highlighted his commitment to drive client preference for IBM as the digital reinvention partner for enterprises in Canada. “It’s also important to me that we be a great brand in the world,” he said. “Above and beyond helping clients with their technology needs and showcasing how IBM does that, we want to be a great company, which means telling the world how IBM is an essential company for them.”