Music Business Worldwide
April 21, 2021
France-born audio streaming service Deezer and Brazilian video streaming provider and Netflix rival Globoplay have signed a new strategic partnership.
The deal will allow all Globoplay users to subscribe to Deezer Premium for free for 12 months, with a reduced monthly price after that.
Globoplay, Brazil’s largest home-grown video streaming service, was launched by media giant Globo in 2015 and has 30m users across its paid and ad-supported tiers, according to
Deezer, which reports to have 16 monthly active users globally, says that the deal marks “the first step in a broader strategic partnership that will cover marketing, content and technology”.
| 19 April 2021
In a deal aimed at positioning the global audio streaming service as the optimal global audio partner for entertainment brands in the country, Deezer has signed a partnership with Brazilian video streaming provider Globoplay.
The companies say they will work closely to bring users the best entertainment in the country in one convenient package and as part of the deal and that the move is the first step in a broader strategic partnership that will cover marketing, content and technology.
In January 2021 Globoplay expanded its business with the launch of a hub for online audio content. Through partnerships with independent providers like B9, Globoplay has added a number of acclaimed podcasts like Mamilos and Braincast to its portfolio. Projetos Humanos, a Brazilian news podcast presented by journalist Ivan Mizanzuk, is also currently available on the platform. The latest example of the fim;s podcast initiative is À Mão Armada, the first original Gl