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Social media has increased the danger of getting it wrong and the consequences for reputation. Yet the argument continues about who should take the lead in a crisis.

United statesKellogg schoolMelanie hahnPeter sandmanTanya hayre gillogleyDaniel diermeierPatrick lenihanVishal gargAdam treigerRichard levickKellogg school of business at northwestern universityYahoo financeProfessor daniel diermeierNorthwestern universityGeneral counselCrisis counsel