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Mumbrellacast: How do you solve a problem like the pitch process?
April 8, 2021 3:40
And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the ‘same old, same old’, despite sales figures climbing higher and higher.
Plus, now that they are well settled as part of Accenture Interactive, The Monkeys’ co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.
April 7, 2021 10:58
by CALUM JASPAN
Initiative chairman Mat Baxter has labelled the $80 fee to access the pitch documentation for a World Vision media tender, “exactly the sort of bad behaviour that needs to disappear from our industry”.
Baxter’s comments on a LinkedIn post come as industry leaders express concern about the precedent that could be set by the $80 fee to access tender documents for World Vision Australia’s media pitch. It was reported yesterday that World Vision has placed the account out to tender via the third-party platform Procurement Australia, with the access fee attached to access the document.
A spokesperson for World Vision Australia, the non-governmental organisation, commented yesterday that none of the money flows directly to World Vision, rather this being the standard charge levied by Procurement Australia.
World Vision puts media account out to tender, with submission fee mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
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