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Best Media Info: In the previous X Index barometer, India was the only country with a lower score than the previous period and identified key factors to reverse the degrowth. This meant that Indian brands were not as | Marketing News
The X Index 2023 report by the Havas Group reports that in India, while brands have made strides in addressing key expectations from customers, there is still a long way to go before we reach pre-pandemic levels to create the most meaningful customer
NL Corresspondent Jammu Tawi: Aegon Life Insurance, Digital India’s life insurance company, has launched a unique campaign for its flagship term product, iTerm Prime. The campaign, dubbed ‘iTerm Toh Tension Khatam’ is a print advertisement that comes to life on mobile and sings for its audience. Conceptualised by Havas CX India, the tension-free