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FanCode bets big on transaction-led revenue model Looking at a transaction-led model, digital sports destination will focus on customer experience and personalization to build brand loyalty by
Updated: Dec 10, 2020 4:49 PM
Dream11 s parent company Dream Sports-promoted digital sports destination FanCode is looking at transaction-led revenue model to grow its business. The idea behind a transaction-led model is to provide flexibility to users by not forcing them into taking long-term subscriptions.
Founded by sports industry veterans Yannick Colaco and Prasana Krishnan, FanCode is still in the early stages of monetisation. The platform has identified content and commerce as its key focus areas.