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Ignore the Experts and Pay the Price Credit: Pixabay by Memed Nurrohmad
Recently, I was having coffee with my good friends, Ray and Marv. After getting caught up on personal matters, we started to talk about what we’ve been seeing lately in the industry. We shared stories about misfortunate mailings that seem to have become more commonplace. Departments with address lists so bad, they needed manual coding. Improperly formatted letters that were returned to sender, because the bottom lines of the address didn’t show in the window. A marketing mailing that included a Business Reply Mail envelope, with the Courtesy Reply Mail post office box.