19th May 2021
KP Snacks has expanded its ‘better for you’ Popchips brand with the addition of the ‘Veg Vibes’ range.
The new snack is made of chickpea, rice, and sweet potato, and is launching in two flavours – Sriracha and Sea Salt & Balsamic Vinegar. They will be available in 85g sharing and 23g singles formats.
Amid growing interest in plant-based diets, the company stated that Popchips Veg Vibes had been created to drive greater penetration of the brand and appeal to younger and more health-conscious shoppers.
Zoe Cashin-Howe, Marketing Controller at KP Snacks, said: “This is our second biggest initiative of 2021 for Popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it.
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From King Arthur to Indiana Jones, tales of the hunt for the Holy Grail are legion. The mystical artefact, which made its first appearance in a late 12th century poem by Chrétien de Troyes and which Robert de Boron subsequently claimed was Jesus Christ’s drinking vessel from the Last Supper, has since made countless appearances in literature, art, music, TV shows, movies and even video games. But it continues to prove elusive – much like the most sought after treasure of the food world, the ultimate healthy snack.
Indeed, the Holy Grail of snacking – a product that doesn’t pile on the pounds, boosts wellbeing, keeps you fuller for longer and delivers on indulgence – has turned into something of a quest for suppliers. And their search has become even more urgent of late, with a government crackdown on high fat, salt and sugar (HFSS) products looming. From April 2022, those items will face strict advertising restrictions under plans confirmed in the Queen’s Spe