TRUMP’S LEGAL PROBLEMS CAN BE POLITICAL COMMUNICATION OPPORTUNITYPolitical Consultant Says Use Media at Courthouse to Circle Back to Main Campaign MessageZurich, Switzerland—Donald Trump is facing dozens of felony charges in four criminal cases. Does this mean precious time and attention away from the campaign trail?Global political consultant Louis Perron, Ph.D.,
Zurich, Switzerland, Jan. 17, 2024 With the U.S. presidential campaign officially kicking off, it’s perfect timing for the release of Dr. Louis Perron’s new book, “Beat the Incumbent: Proven Strategies and Tactics to Win Elections” (Radius Book Group).Dr. Perron tells the fascinating insider story of how winning political campaigns
My TEDx Talk on winning elections in a changing world has reached more than 400’000 views. You can watch it here on YouTube or on the TED website. Thank you all for liking and commenting, which will help spread the message further.And don’t forget the four Ms it takes to
I have worked for a governor who was just thirty-four years old and a mayor of a city with more than a million voters who was past eighty years old. I have also tested age several times in focus groups and found that voters usually do not perceive someone as
I have consulted with a hundred politicians (including presidents, vice presidents and cabinet members), businessmen, beauty queens and some of the world’s best paid athletes. None of them ever conveyed to me that being indicted would be a particularly good thing. None.In view of this, I find it flabbergasting that