Nielsen Says Podcasting Continues to Boom radioink.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioink.com Daily Mail and Mail on Sunday newspapers.
The third edition of NIELSEN s Podcasting Today report shows major growth in both listening and the number of podcasts.In the report, NIELSEN says that over half of daily listeners are listening more often and to more shows, while the number of shows and episodes have grown nearly 200% over the last two years. In addition, the report claims that podcast listeners are more likely to be planning a major purchase within 12 months, with 68% open to buying a new brand, dovetailing with NIELSEN .