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How Spotifyâs competition in Africa won the hearts of listeners
Audiomack won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline.
By Tope Alake and Thomas Pfeiffer, Bloomberg
10 May 2021 07:45
Image: Gabby Jones/Bloomberg
A company thatâs barely known in the US and Europe is the most successful online music platform in Africa making it target number one in Spotifyâs campaign to dominate the continentâs streaming market.
Audiomack Inc. won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline. The feature lets customers use minimal wireless data, a big draw as mobile signals on the continent are often patchier, and costlier, than in Europe or the US.
Spotify faces rising competition in Africa Rival Audiomack has won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline 09 May 2021 - 17:41 Tope Alake and Thomas Pfeiffer The Spotify logo hangs on the facade of the New York Stock Exchange in New York, the US. Picture: REUTERS/LUCAS JACKSON London A company barely known in the US and Europe is the most successful online music platform in Africa making it target No 1 in Spotify’s campaign to dominate the continent’s streaming market.
Audiomack won the hearts of many Africans by allowing those without a premium subscription to download songs and listen offline. The feature lets customers use minimal wireless data, a big draw as mobile signals on the continent are often patchier, and costlier, than in Europe or the US.
Audiomack's secret to beat Spotify in Africa mybroadband.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mybroadband.co.za Daily Mail and Mail on Sunday newspapers.
Forget Ratatouille, here s Ratatoing! The rise and rise of the mockbuster Amelia Tait
It is hard to describe what happens 24 minutes into Ratatoing, an animated children’s movie from 2007. Four unnerving rats – one with a handlebar moustache, another in pearls – begin to jump up and down and grunt in a restaurant, in order to alarm the human clientele. “La, la, la, la, la,” they sort of sing while sort of dancing. They then do the can-can and shout “HA, HA, HA!” before making ghostly noises. Ratatoing is not, it is safe to say, a good movie. It is barely even an acceptable movie. It was created in just four months by Brazilian animation studio Vídeo Brinquedo, to be released in the same month as Ratatouille, the restaurant-and-rat-themed film that went on to win Pixar the Oscar for best animated feature.