From adrenaline-fuelled descents and hot chocolates in the mountains to après-ski bar hopping - there really is no better way to spend winter than by hitting the slopes.
for marketing and pr. we looked at two of the biggest brand sponsored collection schemes kp snacks and pladis, the owner ofjacobs, mcvities and carrs. this is pladis promoting its recycling achievements. but what do these numbers tell us? those millions is a good thing but it s the percentage, the proportion of the individual pieces of packaging produced by those brands. so, what is the percentage? that ll be an interesting statistic to see on their website for the crisp packets that they have. what percentage are they working on here? we decided to crunch the numbers. nearly 16.5 million wrappers have been recycled over the last ten years, according to terracycle, through the pladis scheme. sounds impressive.