Award-winning tourism reputation and marketing experts at The University of Queensland Business School weigh in on Tourism Australia's new Say G’Day global campaign, which launched today.
Associate Professor Pierre Benckendorff
Specialising in visitor behaviour, technology enhanced learning
Will Revenge Travel Save the Tourism Industry?
As the pandemic rages onward, industry experts are looking at a rising trend for hopeful signs of travel’s return.
Jan 14th, 2021
Perhaps no greater crisis in the last decade has turned the global travel industry upside down than the COVID-19 pandemic. Destinations relying heavily on tourism incurred deep losses as flights and hotel bookings disappeared. More painful is the loss of income for workers who rely on the aviation, cruise, and transportation industries for their livelihood.
Yet against the odds, travel is slowly bouncing back. In Singapore, sightseeing flights and cruises to nowhere have been snapped up by customers who badly want the change of scenery even if it means merely circling the airspace over a city or sailing out in the open sea with no end destination in sight.
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