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AIA Philam Life takes a leap forward into AIA Philippines
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Philam Life rebrands as AIA Philippines
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BusinessWorld
August 5, 2021 | 12:01 am
THE Philippine American Life and General Insurance Co. said it is seeing increased demand for life insurance products due to the pandemic. VAN TAY/UNSPLASH
MORE FILIPINOS are now interested in availing insurance products for health and life protection versus investment-linked offerings amid the coronavirus disease 2019 (COVID-19) pandemic, officials from The Philippine American Life and General Insurance Co. (AIA Philam Life) said.
“What we’ve seen is that there was really heightened awareness for protection products: medical, critical illness, even life insurance products that provide something for the family in case someone passes away,” AIA Philam Life Chief Marketing Officer Leonardo T. Tan, Jr. said at an online briefing on Wednesday.
AIA Philam Life Partners with Lemnisk s Customer Data Platform to Ramp Up Digital Transformation
MANILA, Philippines, May 4, 2021 /PRNewswire/ AIA Philam Life has partnered with Lemnisk to implement a Customer Data Platform (CDP) for delivering an intelligently orchestrated and personalized customer experience to its customers. Lemnisk offers an A.I-driven real-time marketing automation solution in addition to its underlying CDP. During the pilot engagement, Lemnisk will be creating value to amplify AIA Philam Life s digital leads funnel and increase existing customer engagement on its digital properties.
Leo Tan, CMO, AIA Philam Life:
AIA Philam Life is at an exciting time where the pandemic has pushed us to fast track the development of our digital capabilities. Piloting a CDP is the first step towards a more customer-centric approach in lead-generation and we are excited to welcome Lemnisk onboard as we collaboratively create a more relevant and stronger leads management
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