Thailand’s hotels, tour operators and meetings companies need to move their marketing from the national level down to city, language or demographic niches if they want to be more successful in reachin
Thailand’s hotels, tour operators and meetings companies need to move their marketing from the national level down to city, language or demographic niches if they want to be more successful in reaching tourists from India or Russia, say industry experts.
Industry operators need to avoid the “sin of over-generalisation” and closely observe visitor behaviour in order to create rewarding travel experiences that visitors will talk about when they go home, said Prof Philip Pearce of James Cook University in Queensland.