a young man s course and freshly. there is indeed still plenty of work to be done from improving to training programs to laying down quality standards but meanwhile the very occupation of doctor is changing as it always has done with the evolution of technology for the benefit of patients. is another benefit for us personalized medicine the latest buzz word in the industry it s not just about customizing medication to your needs to make sure they work against things like cancer and rheumatism but also checking the effects of the meds 247 is whole new way of doing health care is sparking a major rethink for the pharma giants. personalized medicine instead of blockbuster drugs. is sick she s been taking blood pressure medication for