food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. there was this enormous snowball effect.
election, but the national election. the very same day as the election, a popular internet company makes a stunning announcement. other economic news tonight. there is a new victim of a falling fortunes of the new economy. pets.com is closing down. the demise of pets.com is one of the first needles to punch a whole in the internet bubble. basically, you had a new attitude towards business. people were investing in companies that showed promise, that didn t necessarily show revenues. internet mania, that short lived rush by investors to pump money into anything with a dot-com in its name and by those companies to turn around and pour that cash into advertising. there was this whole new kind of lexicon not just in the tech world.
saying missouri could turn not just the senate election, but the national election. the very same day as the election, a popular internet company makes a stunning announcement. other economic news tonight, there is a new victim of the falling fortunes of the new economy, pets.com is closing down. the demise of pets.com is one of the first needless to punch a hole in the internet bubble. basically you had a new attitude towards business. people were investing in companies that showed promise that didn t necessarily have revenue. internet mania, that shooter lived rush by investors to pump money into anything with a dotcom in its name and by those companies to turn around and pour that cash into advertising. there was this whole new lexicon for talking about this, not just in the tech world, dotcom became part of the main stream terminology. pets.com will sell off a majority of its assets and lay off 255 of its 320 employees. pets.com was one of the first
e commerce companies, we sold nempg fr everything from food to toys. their business plan was to reach as many people as possible to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million. but those sales cost them $9.6 million before expenses like marketing and administration. it wasn t about the revenue, what it was about was perception, and they perhaps more than any other company had a hold on perception, exemplified by this soft puppet mascot, at the 2000 super bowl, they had what was probably the most talked about ad. and then by november of that year, they were self liquidating, it happened that quickly. he was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. there was in enormous
dot-com became part of the mainstream terminology. pets.com will sell off a majority of its assets and lay off 255 of its 320 employees. pets.com was one of the first e-commerce companies. we sold everything for pets from food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which