Arla is fast tracking its plans to become Europe’s e-commerce leader within the dairy sector.
The dairy co-op aims to double its sales via its customers’ online platforms to €600 million within the next five years.
9,700 milk producers in Denmark, Sweden, the UK, Germany, Belgium, Luxembourg and the Netherlands are joint owners of Arla.
Having witnessed a rapid expansion in its e-commerce sales during the pandemic, with growth doubling in many key markets during 2020, Arla said it is now harnessing this development, as locked-down consumers continue to seek to make further use of the internet.
Future expansion
Over the next three to five years, the business plans to increase investments in its online presence, extending the number of e-commerce employees across the sales and marketing organisation in the UK, Denmark, Sweden, Germany, the Netherlands and Finland.