Michaela Meade
The Petbarn Foundation, together with its 23 pet adoption partners including the RSPCA, have launched “Find Your Perfect Match”, a national initiative aimed at pairing new pet owners with a “fur-ever” soul mate.
The initiative, which launched on Valentine’s Day, could not go ahead as planned due to Victoria’s circuit-breaker COVID-19 lockdown, however there is a second chance to find puppy love this weekend.
Pet lovers in South Morang and Craigieburn can go to their local Petbarn store on Saturday, February 27 and Sunday, February 28 and participate in “pet dating” to help loveable animals find their forever home.
10 unusual examples of brand partnerships in 2020
We explore brand hook-ups to come out of the COVID-19 crisis, from Uber and Petbarn to Binge and The Iconic
One of the interesting things to come out of this year’s unprecedented market conditions was a rethink around external partnerships and collaborations by local and global brands.
In fact, partnerships were so prominent, Deloitte highlighted brands interacting with other organisations as one of its top seven trends exhibited during the COVID-19. According to the consulting giant’s c-suite research, 80 per cent of survey respondents who introduced new partnerships during the crisis also see these as key to business post-pandemic.