convincing worth convincing. target those people who are with you at the beginning and leave them alone so you need to get them to vote. target those who are going to be against you and don t stir them up and focus everything you can on those who are persuadeable. that may be 10 percent of the people? 20 percent? used to be about 120 percent. now th 20 percent. this year it s down to 10 percent. the art of finding that 10 percent is going to be key to all of this. no one did that better than karl rove. he pioneered micro targeted. he compiled means of information about people. what magazines. we had a micro targeted call 25 pieces of household information about them. republicans drive ford mustangs howdy and mercedes.
i think these are people that are sick of what s going on with the government. they really want things changed. and they are looking for somebody to represent. now, i don t think those are romney persuadeable people. i think these are people that are look at the anti-romney crowd and i think that s where you get energy for, you know, a lot of those people will go for ron paul but you re also potentially looking at the santorum surge. at the back of everybody s head, they have to be thinking which of these people can beat barack obama because that s why they re showing up tonight. absolutely. and iowa, you know, is the state that really launched barack obama in 2008. maybe the state that takes him out in 2012. the republican party in iowa led by chairman matt straun has had 33 months of registration gains over the democrats. 1 in 10 democrats since barack obama was elected in iowa have left the party. this is the battleground state where the election will be in part decided in 2012
able to get you on tv at 4:19 in the morning des moines time. i was promised hot chocolate! ok. ovaltine, i know the romney camp is back on that. we ll see if we can get you some. i hope my guys are persuadeable on that point. i bet you are. thank you, juan. see you later as well. meanwhile, 20 minutes after 5:00 a.m. new york city time. coming up, we ll take you on to the battlefield for something rarely seen before. the cameras roll as the taliban launches an ambush on our troops. we got the video. and then it s only happened once since 1976, a candidate winning both iowa and new hampshire. but our next guest, congressman jason chavits says mitt romney could change all that.
both persuadeable and we were able to get you on tv at 4:19 in the morning des moines time. i was promised hot chocolate! ok. ovaltine, i know the romney camp is back on that. we ll see if we can get you some. i hope my guys are persuadeable on that point. i bet you are. thank you, juan. see you later as well. meanwhile, 20 minutes after 5:00 a.m. new york city time. coming up, we ll take you on to the battlefield for something rarely seen before. the cameras roll as the taliban launches an ambush on our troops. we got the video. and then it s only happened once since 1976, a candidate winning both iowa and new hampshire. but our next guest, congressman jason chavits says mitt romney could change all that.