We know that for many, 2020 meant not only pivoting, but advancing strategies that they had in the pipeline for 5 years time. Just because it felt like many things paused, that doesn’t mean the same was true for the Performance and Affiliate industries!
The pandemic in many ways broke down barriers to innovation for this sector, with new brands coming to the affiliate space for the first time, and more mature programs being extended to as yet unchartered territory. We certainly feel there is a lot of quality work to acknowledge from the past year.
We’re hoping to be able to see most of you in person sooner rather than later, but our virtual Performance Marketing Awards (PMA) 2021 ceremony will still be a great opportunity to get together with like-minded people and celebrate one another’s achievements.
As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well.
We have much to look forward to for 2021. With two new Journalists starting with us, in addition to four further recruits across the business. We don’t intend to slow down and look forward to presenting a fresh editorial strategy and direction for PerformanceIN during Q1.
I know many of you will be wondering about our events next year having pivoted to digital our awards and conferences. What I can say is that they will be taking place, we just don’t yet know, whether they will be back at Grosvenor House and Old Billingsgate or presented via a virtual studio.