4 ways to expand your brand’s reach in the OTT space Details
This post is sponsored by Viu.
The rise of over-the-top (OTT) or video streaming platforms has significantly altered the traditional TV landscape, bringing interactivity, data insights and audience targeting, favourably associated with the digital space, to the media ecosystem.
In an age where it is becoming more challenging to engage with audiences on traditional mass media channels, the popularity of video streaming services presents brands with new opportunities to reach out to their target consumers.
Viu, a leading pan-regional OTT video streaming service operated by Viu International, revealed that video consumption on its platform has grown by 42% in Q2 2020, according to the Q2 report from Media Partners Asia’s AMPD Research.