Today, we know Pembridge as a quintessentially picturesque British village, one of the stars of Herefordshire s black-and-white trail. More than half a century ago, its prettiness was not the characteristic that made it the perfect choice for a feature in the Sunday Times Colour Supplement, as photographer John Bulmer explains. In early 1966 the Sunday Times Colour Supplement asked me to do a picture story on the quintessential English Village. The writer was an old friend of mine from Cambridge, Martin Page, and the Sunday Times put a researcher on to the job of finding the right typical English village. It had to have all the things that a village should: a butcher, baker an undertaker etc. and not be full of retired people.