The struggle to find parking has long since been an issue for the residents and visitors of Laguna Beach. While the view of the Main Beach is pleasant, the circling drivers downtown searching to find parking makes the visit less enjoyable. In January 2022, Mayor Bob Whelan and Mayor Pro Tem Sue Kempf formed the Parking Master Plan Subcommittee to conduct a study to find a solution to a problem that continuously plagues Laguna Beach.