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Greenwashing: Lab-created diamond claims questioned - Jeweller Magazine: Jewellery News and Trends

Young consumers often cite 'sustainability' and 'environmentally friendly practices' as their motivation for purchasing lab-created diamond jewellery; however, recent media reports have raised concerns about these claims.

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Many lab-grown diamonds have cloudy sustainability claims

Lab-created diamonds come with sparkling claims: that they are ethically made by machines running on renewable energy. But many don t live up to these claims or don t respond to questions about their electricity sources, and lab diamonds require a lot of electricity. They are chemically the same as diamonds found in the ground, but cost a fraction of the price, which appeals to younger people facing high costs of living. Proponents of mined diamonds counter the marketing campaigns, saying natural diamonds hold their value better for longer and are more rare, thus more special.

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Lab-grown diamonds put natural gems under pressure

The glittering diamonds sparkle the same but there are key differences: mined natural gems are more than a billion years old, while laboratory-made rocks are new and cost less than half the price.Man-made gems are reshaping the $89 billion global diamond jewellery market, especially in the west Indian city of Surat where 90 percent of the world's diamonds are cut and polished.

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Lab-grown Diamonds Put Natural Gems Under Pressure

The glittering diamonds sparkle the same but there are key differences: mined natural gems are more than a billion years old, while laboratory-made rocks are new and cost less than half the price.

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Lab-grown diamonds put natural gems under pressure, Retail News, ET Retail

Lab-grown diamonds are reshaping the global diamond jewelry market, with production volumes growing rapidly. They offer lower costs, clean records, and are gaining popularity for engagement rings. The industry has faced challenges, but falling prices have spurred demand, especially in Mumbai.

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