William Hill launches Mr Green brand in Latvia Our aim is to leverage the award-winning brand that Mr Green is in combination with our know-how of growing the business in the Latvian market, said Janis Tregers, CEO of Latvian Operations. Latvia | 12/23/2020 Following the 2019 acquisition of MRG Group and its brands, William Hill continues to expand its foothold in the regulated market of Latvia. I
n addition to continuing to operate 11.lv brand, which is the second biggest operator in the market, now William Hill has also launched
mrgreen.lv under the licence issued by Lotteries and Gambling Supervisory Inspection of Republic of Latvia. With this the group further leverages, among other things, compliance and operational expertise acquired via 11.lv.
In Summary:
William Hill is looking to double its presence on the Latvian iGaming market with the roll out of Mr Green, previously the property of MRG Group
William Hill will leverage the experience it has accumulated through its other Latvia-facing brand, 11.lv
The company hopes to create a product that allows it to leverage the expertise of the local team with the high product awareness of the Mr Green trade name
Mr Green, one of William Hill’s flagship brands, is entering the Latvian markets, with the company leveraging the expertise of 11.lv, another William Hill asset in the country.