Prelini Udayan-Chiechi of Zendesk discusses why consumers are choosing businesses that align with their values - and why it's time for companies to add their voices to the societal issues that matter.
Patagonia is doubling down on its decision to stop all paid advertising on Facebook Inc. platforms, urging other companies to join the sportswear company in its boycott of the social-networking company as it faces widespread scrutiny following the release of internal documents.