Taco Bell is Opening its First Digital-Only U.S. Location in Time Square Posted on 9
Taco Bell announced it is set to open its first digital-only U.S. restaurant in Time Square, New York.
Yum! Brands (NYSE: YUM), the restaurant’s parent company, revealed the new store will be located inside the historic Paramount Building, built between 1926-1927.
Customers will be required to place digital orders before reaching the establishment or use one of the self-order kiosks located inside the restaurant. The kiosks will also allow customers to purchase Taco Bell souvenirs.
The time square restaurant will sell alcoholic drinks as the company strives to create a Cantina-themed atmosphere. Once open Taco Bell will have a total of 80 locations within New York’s five boroughs (60 Taco Bell restaurants and 20 Cantina-style stores).
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