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The classic all-American look includes a navy blazer, a striped shirt, printed scarf, a striped belt and slim-cut denim pants. There were also protective face masks created to match the look, which incorporates rich hues of red, white and blue throughout.
With these new uniforms, the brand has also debuted its RL COOLING wearable technology, which has a self-regulating temperature cooling device that will be incorporated into Team USA’s flag bearer’s uniform during the opening ceremony parade.
David Lauren, Ralph Lauren Corporation’s chief branding and innovation officer and vice chairman of the board, said in a statement that the brand is celebrating “America’s pioneering spirit and tradition while embracing modernity and innovation.”
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