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It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign.
The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.
The new campaign, which is the first work created by Atomic London with support from Highlight PR, feels more like a fashion ad or. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform.
Photo courtesy of Papa John s.
June 3, 2021
Pizza brands nationally are vying hard for customers in what might be called this comeback summer following many of the more restrictive provisions laid on restaurants over the last year s pandemic realities. The efforts run the gamut from a glorification of an nontraditional pizza cheese at Papa John s, to peach-adorned pies at Your Pie.
First off, on the Papa John s campaign, it s all revolving around that sharp-tasting cheese, cheddar, which the brand is making the little darling of its latest marketing campaign, a news release said. In fact, Papa John s is so sure customers will fall hard for its cheddar pizza offerings, it s giving them an assist in dressing the part with a new and thoroughly yellow-fied Cheddar X clothing line it the brand said was styled to reflect the everyday wear of its delivery drivers and their efforts as key workers over the last year.
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