Total Image Group founder Pamela Jabbour expands beyond work uniforms
By Imogen Bailey | 7 April 2021
Total Image Group founder Pamela Jabbour has expanded her repertoire beyond corporate uniforms, launching a new fashion-focused label Capsule Collection Wardrobe.
The label focuses on timeless pieces that don t go out of style, drawing on the concept of creating a wardrobe based on versatile staple pieces.
Capsule Collection Wardrobe offers pieces that can be worn socially as well as at work, with the current ranges (one and two) featuring a shirt dress, long and short sleeve tees, and three coat styles.
Speaking on the launch, Jabbour said that the label s mission is to disrupt the traditional fashion calendar which is based on seasonal trends and garments.
Total Image Group founder and chief executive officer Pamela Jabbour. Source: supplied.
I remember last March well. After enduring weeks of no sleep, along with panic and anxiety as to what was happening in the world, I decided it was time to buckle up.
We, as a family business, had worked too hard to get to this point to panic and lose everything and more importantly, we had a team of employees and customers who really relied on us.
So, my home library became my war room and COVID-19 was the battle we had to win. I put pen to paper and made a few promises to myself to ensure I stayed on track because I knew what was ahead of me was going to be extremely difficult.